Thursday, August 09, 2007

We're A Hit Down Under!

I recently did a search on my company's name on Google, as was very surprised to find that two account executives from Markinor, a leading firm in South Africa had used my thoughts on projective techniques when submitting a paper to SAMRA, the South African Market Research Association.

To download the paper, click on this link, and note their distinction between "metaphoric and emotional" research responses.

1 comment:

Anonymous said...

I love your posts. Sharp insights and helpful commentary - but most importantly, you aren't afraid to share your own experiences (pros and cons), which makes this blog fascinating to me...thank you for your courage and honesty. deeply appreciated.
/jeff