I recently did a search on my company's name on Google, as was very surprised to find that two account executives from Markinor, a leading firm in South Africa had used my thoughts on projective techniques when submitting a paper to SAMRA, the South African Market Research Association.
To download the paper, click on this link, and note their distinction between "metaphoric and emotional" research responses.
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1 comment:
I love your posts. Sharp insights and helpful commentary - but most importantly, you aren't afraid to share your own experiences (pros and cons), which makes this blog fascinating to me...thank you for your courage and honesty. deeply appreciated.
/jeff
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